When the Minnesota Wild emerged in '97, our hockey-starved state once again had a professional team to rally around. The fans quickly made the Xcel Energy Center one of the most difficult places to play for the visiting team. In this campaign we give fans the props they deserve for turning this expansion team into one of the strongest forces in the NHL.

 
Background.gif

 The Work

 
HIA_Flag.jpg
WILD_FrontCoverBTA.jpg
image-asset(2).jpeg
MacBook_Pro_BeTheAdvantage.jpg
 

CREDITS

MY ROLE:ART DIRECTOR

AGENCY: OLSON

ECD:  MIKE FETROW

CD: DEREK BITTER

WRITER: JIM MCLARTY